RS Academy Training


The most successful store operators in the industry understand that Retail Shipping is not a simple business. There are literally tens of thousands of rules, regulations, best business practices and details that you must know before you can represent yourself as a real expert. Quality training and education for you and your staff is an absolute necessity.

The Retail Shipping Academy was created to provide professional training materials and content, delivered by qualified industry experts using a variety of modalities to deliver the knowledge — and to quantify your expertise.

Whether you prefer do-it-yourself manuals, CDs and DVDs or “live” training, the goal of RS Academy is to deliver relevant, up-to-date materials that will ensure the title of “Retail Shipping Expert” is accurate when you display it to your customers.


RS Academy Certification Training

RS Academy live classes are 3-hour, college level certification courses developed by RSA exclusively for RSA Members. All course content has been fully vetted for accuracy and cover any and all relevant rules, science (physics of packaging), regulations, and best business practices. RS Academy instructors are industry professionals and have been certified by RSA as subject matter experts.

All students must pass a final exam for each class in order to receive RS Academy Certification. Course certificates are intended to be displayed in your store so clientele can see the measures you’ve taken to invest in your knowledge base.

RS Academy classes are taught live and online throughout the year.


Basic Members: $100.00 per class.    Premium Members: $80.00 per class


Shipping Training

Topics Covered:
  • Carrier rules and terms of carriage
  • Shipment size and weight limitations
  • Insurance and shipment value protection
  • Carrier packaging requirements
  • Shipping options
  • Package processing
  • Shipping product options
  • Service guarantees
  • Automation options
  • Carrier account setup
Shipping 101
Basics of Small Package Transportation

Designed for new store owners and staff, this course covers the basics and the essential rules, requirements, science, and best practices for small package shipping in the United States. Subjects covered: specific carrier (DHL, FedEx, UPS, USPS) rules and terms of carriage, shipment size and weight limitations, insurance and shipment value protection, packaging requirements, package processing, pricing, shipping product options, service guarantees, automation options, and carrier account setup.

Topics Covered:
  • Carrier-specific regulations & updates
  • Customs documentation
  • Restrictions and Prohibitions
  • Red Flag countries
  • Shipping options
  • Resources & Forms
Shipping 102
International Shipping

International shipping is a substantial profit center for retail shipping centers, but remembering every detail, procedure, and regulation can be a challenge. Rules and services can change every day - and knowing how to adjust to those changes can mean the difference between great profits and great losses! Course curriculum includes:

Topics Covered:
  • Carrier rules and terms of carriage
  • Shipment size and weight limitations
  • Insurance and shipment value protection
  • Carrier packaging requirements
  • Shipping options
Shipping 103
Freight & Air Cargo

Large freight is an increasingly important menu item for today's successful Retail Shipping Store. As a high-potential profit center, freight can be complex and certainly has risk, so understanding the rules, options, and opportunities is crucial. This course covers the details-National Motor Freight Classification, trade lanes, carriers, Full Truckload, Less Than full Load (LTL), Air Cargo, Sea Container, shipment preparation (crating, palletizing, specialty packaging/handling), pickup and delivery options, and pricing. Become your neighborhood freight expert and start packing the profit pounds on your bottom line.



Packing Training

Topics Covered:
  • The Distribution Environment
  • Carrier Requirements
  • The Dynamics of Packaging
  • Shipping Containers
  • Cushioning Materials
  • Packing Tools
  • The Packaging Process
  • Packaging Demonstrations
Packing 101
Packing Essentials

Find a box in the nearest dumpster, throw your stuff in, slap some duct tape on, mark it "Fragile", then ship it. Simple, right? Wrong. Many Retail Shipping Store operators make a grave mistake in thinking that packaging is simple. But in order to properly prepare your packages to survive the rigors of the transportation network, you must follow very specific carrier rules and the physics of packaging dynamics. This class covers both the science and rules; containers, packaging/cushioning materials and how to use the "right" one for the job, packaging techniques, sealing, carrier rules, and tricks of the trade that will make you a true packaging expert. Topics include:

Topics Covered:
  • Packaging Dynamics
  • Carrier Considerations
  • Packaging Design
  • Corrugated Carton Design & Construction
  • Carton Design Diagrams
Packing 102
Advanced Packing

Stock box sizes don’t always fit items being shipped or sent via freight.  Custom box/container design and construction is an art, and the product can be a significant profit center with extraordinary margins.  Learn – and practice - professional techniques for custom box building for fragile, large, awkward and valuable items. Become your neighborhood Packaging Expert. The lab-based course curriculum includes:


Packing 103
Professional Crate Building

Most Retail Shipping stores are adding freight shipping to their existing small package shipping repertoire. This means preparing large, awkward, and heavy items for transportation. In many cases, a crate is the best method of protection for these items. Although you can always out-source your freight packaging needs, the profit margins in crate building can be very attractive, so it makes sense for you to handle the entire transaction. In this hands-on class, you’ll learn how to build a variety of different types of crates using standard tools. Once you’ve mastered a few techniques, you’ll be able to build crates for virtually anything. This class will pay for itself on the first crate you sell. es:



Store Operations

Topics Covered:
  • CMRA Guidelines
  • Compliance Issues
  • Mail Center Security
  • Aviation Security and Hazardous Materials
  • USPS Approved Shipper Program
Operations 102
CMRA Mailbox Rental Management
& USPS Approved Shipper Program

If postal services are a part of your product mix, the United States Postal Service plays a vital role in your day-to-day operation. As a regulator, the USPS requires compliance with the rules and regulations imposed on private mail box rental services through the Commercial Mail Receiving Agent (CMRA) program. And as a business partner, the USPS Approved Shipper Program provides marketing tools and operational support for reselling USPS products and services in your center. This three-hour operations course covers all the basics – and all the bases. Topics include:

Topics Covered:
  • Industry-specific chart of accounts
  • Financial Statements
  • Reconciliation
  • Accounts payable/receivable
  • Tax planning/filing
  • Forecasting
Operations 103
Administration & Small Business Accounting

Proper accounting, tax planning, banking, and financial analysis are mandatory in any successful business. This course teaches established best practices on how to manage your income, accounts payable, cost centers, payroll, profit and loss analysis, and sales forecasting. The course instructor is a career accountant with extensive experience with retail shipping stores.

Topics Covered:
  • Introduction to Quickbooks
  • Company Set-up
  • Chart of Accounts Set-up
  • Vendor/customer set-up
  • Entering Transactions
  • Reports
Operations 104
Quickbooks Essentials

This class is designed for the new store owner, new user of QuickBooks or a current user that wants to learn the basics of how to use QuickBooks more efficiently. Subjects covered: company set-up, chart of accounts set-up, accounts payable, accounts receivable, payroll, how to enter transactions, what financial reports are available and how to use QuickBooks as a tool to measure the success of your business.


Sales & Marketing 102
Marketing for Retail Shipping Stores

One of the most challenging aspects of the retail shipping business is determining how to continually “prime the pump” with new customer prospects and, once you’ve done that, to maximize every selling opportunity for the highest revenue-per-transaction. Marketing, merchandizing, and up-selling are acquired skills that you will learn in this class.




Notary 101
Notary Basics

Notary services can be a very robust and profitable offering for your customers, but the list of rules, regulations, and best business practices is long and often confusing. This class covers the spectrum to ensure you properly represent and execute the duties of a Notary Public. In addition to the general rules of notary services, state-by-state requirements and restrictions are also addressed.

Topics Covered:
  • Site Selection
  • Store Operations
  • General Administration
  • Products & Profit Centers
  • Product & Service Pricing
  • Store Design & Finish-Out
  • Furniture, Fixtures & Equipment
  • Marketing Strategies
  • Hiring & Training
  • Merchandising
  • Point-of-Sale Systems
  • Carrier Account Setup
  • Store Inventory
  • Store Security

RS BootCamp

Owners & Managers Seminar

Class Time: 9:00a to 5:00p

RS Boot Camp was developed by RS Academy for both new store owners and veteran operators and staff. As the seminar title indicates, this 8 hour intensive program provides a comprehensive overview of what it takes to thrive in the retail shipping and business services industry. Store owners will learn all the right steps, but of equal importance, we also show you how to avoid the costly mistakes many owners make. Veteran owners and staff will fine-tune and get their stores ‘back in fighting shape’. Our goal is to help you build a Million-Dollar-Store.

This seminar is presented by Brandon Gale, RS Associates President and 30+-year industry veteran and multi-store owner along with industry suppliers, carriers and service providers.

Whether you are just getting started or a 10-year industry veteran, BootCamp will get you into “fighting form” so you can compete at the highest level.

Upcoming BootCamp Classes:

SEPTEMBER 21ST | New York, New York

HOTEL: New York LaGuardia Airport Marriott ($209/Night & $15 Parking)

NOVEMBER 16TH | Southern California

HOTEL: Anaheim Marriott Suites ($130/Night & FREE Parking)

NOTICE: RS BootCamp is presented as part of the 2019 Road Show training weekend series — a tandem event with PostalMate© point-of-sale system User Training. There is a separate fee for RS BootCamp and PostalMate User Training. Additionally, these events run concurrently on Saturday afternoon, so if you register for both RS BootCamp AND the PostalMate User Training, you will need to choose to miss the end of BootCamp or the beginning of User Training.


Retail Shipping BootCamp Basic Training

DALLAS, TX | APRIL 25TH-28TH, 2019

The need to access expert-level knowledge has always been a challenge for the retail shipping industry, and that need is now accelerated due to new market opportunities. If success is part of your plan, it will be important for you to be able to prove to your customers and industry partners (carriers, online retailers, and product/service providers) proof that your staff have been properly trained in key industry-specific subjects.

Retail Shipping Academy & Certification Training

We created the Retail Shipping Academy and developed our Professional Skills Certification courses over 10 years ago. Since that time, we have trained over 1300 store owners and staff, and these courses have become the industry standard for owner and staff training.

Historically, these courses have only been offered at RS Expo, RS Midyear and RS Regional Workshops. In each of those events, time is very limited, so members are limited to taking one or two classes. Member feedback tells us that members would prefer to get as much certification training as possible without the need to travel to several different events—it takes too long, and the expense to travel can be prohibitive.

That’s why we are offering the first RS BootCamp Basics Training week April 25th-28th in Dallas, Texas.

This event is all about receiving training on the most important topics for our industry over a 4-Day period without distractions.


RS BootCamp

Owners & Managers Seminar

THURSDAY FROM 11:00a – 6:00p

We are also offering the RS Academy BootCamp Owners & Managers Seminar the day before classes start so you can take advantage of the entire slate. The seminar is an 8-hour day presented by RSA President Brandon Gale. Brandon owned and operated 18 stores over a 30-year period and has a unique and experience-driven view of what it takes to succeed in this industry. Brandon has presented this seminar to over a thousand owners and most consider it to be one of the best training investments they’ve made.


RS Academy

Certification Training
Commercial Mail Receiving Agent
SHIPPING 101 & 102:
Domestic & Intl. Small Package Shipping
Basic Professional Packing
Advanced Packing
Freight & Heavy Cargo

Professional & Comprehensive Training

Each course was developed using university-level content. RSA updates content regularly to ensure we are only teaching the most up-to-date rules, regulations, science and best practices. Students must pass a comprehensive test at the conclusion of each class in order to receive certification. Most students display their course certificates proudly in their store to show customers their commitment to professionalism.

RS Academy
instructors are subject matter experts and have an in-depth understanding of both the topic and how it applies to the industry (many are current or former store owners).

What makes BootCamp Basics Training different from other RSA training opportunity? You can take every class offered during the event, so when you leave, you could potentially receive certification on 5 different topics—all essential for your knowledge base.



DoubleTree - Richardson

1981 North Central Expressway, Richardson, Texas, 75080

The DoubleTree By Hilton hotel in Richardson, TX boasts a prime north Dallas location in the Richardson Telecom Corridor just minutes from University of Texas at Dallas (UTD). Enjoy fast and easy access to nearby DART stations, which can take you to Plano or downtown Dallas, including the Dallas Convention Center. Feel valued and cared for from the moment you arrive in the hotel lobby featuring an elegant waterfall.

Room Rate: $99

FREE Parking


Training Events

RS Academy Professional Skills Certification Training classes are presented “live” throughout the year. Our entire course curriculum is offered at the Retail Shippers Expo and Trade Show, the annual national convention for our industry. RSA also hosts RS Weekend Workshops and participates in other regional events throughout the year in which we present the most-requested certification classes.

  • Sep 20
    PBC Road Show - New York, New York
    PackageHub™ Business Center presentation and Q&A
  • Sep 21
    RS BootCamp - New York, New York
    RS BootCamp – New York
  • Nov 16
    RS BootCamp - Southern California
    RS BootCamp – Southern California