Unlocking Potential in a $19.4 Billion Industry
The promo product industry is valued at over $19.4 billion. Whether or not you realize it, promotional products are a big part of our everyday lives. They are the pens at our desk, the t-shirts we wear at the gym, the tote bags we use to shop and the hats we wear to support our favorite teams. In essence, these are useful, decorative, wearable, practical or entertaining items imprinted with an advertiser’s name, logo, slogan or message.
Why do advertisers love promotional products?
The power behind these products is jaw-dropping. Over 80% of recipients remember the business that gave them a promotional product and 82% of recipients keep items they feel are useful. This brand awareness combined with longevity equals a very high return on an initial investment. Promotional products deliver a better cost-per-impression than any other media. The average cost-per-inquisition (CPI) equals $ .0005 – that’s half a penny. The low CPI of these products makes them appealing among all types of end-buyers from large corporations to small mom and pop businesses.
How do distributors do business?
Promotional product distributors are the liaisons helping end-buyers find products they want at the price they want to pay. Distributors find these products by attending trade shows as well as consulting industry shopping engines. They then present these products using catalogs, presentations and e-commerce websites to their clients. The average distributor sale is $900 per order with a 40% profit margin. Because of the high return-on-investment (ROI) of promotional products, many companies adopt it as a new business channel.
How do I get involved?
Including promotional products into your sales mix is definitely easier than one might think thanks to ASI® - the world’s largest media, technology and education organization servicing the promotional products industry.
For the last six decades, ASI has been facilitating 25,000+ members and helping them succeed by developing tools and services that promote selling. ASI distributor membership is a seamless way to include an extra business channel. By joining ASI you are set up with all the tools you need without an overhead investment.
“For Newtown Office & Computer Supply, the value of selling Promotional Products cannot be overstated. Since 2009 sales in this category have tripled and the gross profit is up by 30%! With margins shrinking in the office supplies category the results in the custom products department are most welcome.2013 sales project to be 20% higher than 2012. Other than the obvious benefits of higher sales and profit is how the sale of promotional products relates to our company’s sales in general. Very often our initial order from a new customer is a custom product. Once we have earned the customer’s trust from this first order, it will lead to additional business in our other sales categories. “
-Jim C. , Newtown Office and Computer Supply, asi/548261
ASI’s Door is Open
Come in to a new business channel and a world of success
BONUS: $100 off membership on select packages to Premium Retail Shipping Member!!!
Expanding into this industry couldn’t be easier because of ASI®. We provide the tools and services necessary to thrive and profit in the promo product industry.
Here’s how we grow your business:
- We start you with access to the industry’s #1 product sourcing tool, ESP
- We offer you with your own eCommerce website that’s easy to use, design and accept online payments
- We provide you with world-class marketing tips and education from experts
- We host multiple trade shows and networking events throughout the year and across North America
- We create cross-media tools and software that market and sell promotional products
Best of all, getting started only means a phone call. There’s NO overhead investment, NO expensive equipment to buy, NO new staff to hire, and NO inventory to manage.
Click the button below to discover how simple it is to add promotional products into your sales mix and get a FREE consultation. Or call us at 800-301-9158.
Get Started With ASI